Salesforce Core Enablement

Objective:

• Immediate and pressing Q1 need to enable 600+ Salesforce Core AEs & SEs in on co-selling Slack in order to achieve GRB's FY25 $25M quota  

Obstacles:

• Limited bandwidth from all parties & inconsistent levels of knowledge, interest
• Repeated failed enablement attempts in FY24 

Outcome:

• Used quick decision making, strategic delegation and trust to align on approach and building content
• Leveraged shared goals & experiences to generate connection with Salesforce Core audience
• 572 unique attendees enabled in one meeting, directly contributing to record breaking Q2 of $11.48M ACV (+165% Y/Y)